Profile followers versus board followers
On Pinterest, people can follow your whole profile or just one board. A board follower sees new pins from that board in their feed. Each board shows its own follower count, and popular boards appear in Pinterest search results for their topic. If you have one board that matters most, such as “Bridal Mehendi Designs” or “Small Kitchen Ideas India”, board followers put the credibility exactly where searchers look.
Prices
On the default option, 100 board followers cost the live price, 500 cost the live price and 1,000 cost the live price. See the table, updated 24 Oct 2026.
Choose the right board
Pick a board that targets something people search for and that you keep adding to. A board named “Ideas” with eight pins won't benefit. A board with a keyword-rich name, a short description and 100+ pins is worth building up.
Group boards
Group boards have several collaborators pinning to them. Board followers work on group boards too, if the board is public. Group boards with many followers attract more contributors, which can grow the board faster.
Getting the link
Open the board and copy its URL from the browser or the Share button. It looks like pinterest.com/yourname/board-name. Secret boards can't receive followers.
Placing the order
Paste the board link, choose a quantity between a small and a large, and pay. Board follower counts update on the board header.
Keep the board fresh
Add new pins to the board every week. Pinterest favours fresh pins, and board followers see new pins in their feed. Put the board's main keyword in its title and description, and arrange pins with the best ones at the top.
Drops
Board followers can drop when Pinterest removes accounts. Options with refill list the window on the card; tap Refill on the order page if needed.
Paying and tracking
Top up by UPI from any app. If the board is made secret or deleted, undelivered followers are refunded to your wallet automatically.
Example: a wedding planner's board
A wedding planner in Udaipur keeps a board called “Udaipur Palace Wedding Decor” with 300 pins of her own work. She orders 800 board followers and adds new pins after every wedding. Couples searching Pinterest for Udaipur decor ideas find a board that looks popular, and the pins link to her portfolio page.
Boards that rank in Pinterest search
Pinterest shows boards in search results alongside pins. Boards with a clear keyword title, a description that repeats related phrases naturally, plenty of relevant pins and a healthy follower count tend to appear for broader searches. For Indian businesses, a few well-named boards, for example “Cotton Kurtis for Summer”, “Office Wear Sarees” and “Kids Ethnic Wear”, often outperform one big board called “Our Products”, because each matches what shoppers type.
Board covers and order
Choose a cover pin for each board that shows the topic at a glance, and arrange boards on your profile with the most important ones first. Visitors usually see the first six to eight boards without scrolling, so put the boards you're building with followers in those spots.