Who needs Deezer
Deezer is small in India but well known in France, Germany and parts of Europe and Africa. Indian artists who distribute through TuneCore, DistroKid or CD Baby show up there automatically, and those targeting European listeners, such as fusion, Sufi, classical and electronic producers, sometimes want their Deezer page to match their Spotify presence.
Plays and followers
Plays go on a track and show on Deezer's track listing. Followers (fans) go on your artist page or on a playlist you curate. Both are slow-moving numbers on Deezer, so gradual delivery is normal.
Links
Use the share link from the Deezer app or website: deezer.com/track/… for plays, deezer.com/artist/… for artist followers, or a playlist link for playlist fans. Short deezer.page.link URLs work too.
Expectations
Like every streaming service, Deezer filters streams it considers artificial and doesn't pay royalties on them. Treat Deezer plays as making a release look heard in a market where you're pitching, not as revenue.
Example
A Kolkata-based Sufi fusion band with a booking agent in Berlin wants its Deezer artist page to look as active as its Spotify page before a European festival submission. A few hundred fans on the artist page and plays on the lead single close that gap in a week.
Getting your Deezer page in order
Your distributor sends your release to Deezer automatically, but the artist page is often bare. Claim it through Deezer for Creators, add a photo and a short biography in English and French if you target France, and check that singles haven't been split across two artist profiles, which happens when names are spelled differently. Only then send plays and fans, so the numbers land on the right page. Share the Deezer link only with European contacts; Indian listeners will reach you on Spotify, JioSaavn or YouTube.
Paying in rupees
Deezer's own tools for artists are free, and Reachwala orders are in rupees by UPI, so there's no need for an international card. Undelivered plays are refunded to your wallet automatically.