Why an Indian business would use VK
VK (VKontakte) is the largest social network in Russia and popular across Russian-speaking countries. Indian tour operators in Goa and Kerala, Ayurveda clinics, tea and spice exporters, pharmaceutical suppliers and Indian students in Russia use VK pages and groups to reach those audiences. A VK group with a few dozen members doesn't look like a real business to a Russian tourist planning a trip.
What to order
Group members for a business community page, followers or friends for a personal profile, and likes on your posts. Most Indian businesses on VK run a group, so group members are usually the first order.
Links
Use vk.com links: your profile (vk.com/yourname or vk.com/id…), group (vk.com/club… or a custom name) or a post link (vk.com/wall…).
Expectations
VK removes bot accounts like any platform. Write your posts in Russian, or at least with Russian captions, because Russian-speaking audiences rarely engage with English-only content.
Example
A Goa homestay that gets bookings from Russian tourists every winter runs a VK group with Russian-language photos and prices. Before the season, it adds a few hundred group members and likes on the latest posts, so travellers searching VK find a group that looks active rather than abandoned.
Setting up a VK group properly
Create a community rather than relying on a personal page, choose the right category (tourism, health, shop), add a Russian description, contact details and a cover image, and enable the Products section if you sell. Post two or three times a week with photos and short Russian captions. VK's search shows groups with more members and recent posts higher, so a fuller group helps people find you. Link the group from your website and from Telegram, which many Russian-speaking customers also use.
Paying in rupees
Indian businesses usually struggle to pay for Russian advertising tools. Reachwala orders are in rupees by UPI, with no foreign card needed. Delivery is tracked in your dashboard, and undelivered members are refunded to your wallet automatically.