Comments are the hardest number to fake well
Anyone can tell when a post's comments are all “Nice 🔥”, “Wow 😍” and “Superb”. Comments are read, not just counted, so they need more thought than likes or views. Done well, they make a post look like a conversation. Done badly, they make an account look bought. That's why we recommend custom comments for anything that matters.
Random versus custom
Random comments are short, generic and positive, picked automatically. They're cheaper and fine for padding an older post. Custom comments use your text, one comment per line. You decide what they say, so they can ask real questions (“Is this available in XL?”, “Do you ship to Hyderabad?”, “Which camera did you use?”) that you then answer in replies. That back-and-forth is what makes a comment section look alive.
Prices
On the default option, 10 comments cost ₹10, 50 cost ₹10 and 100 cost ₹14.90. Custom comments usually cost more per comment than random ones. Check the table for each option's minimum, start time and speed, updated 24 Oct 2026.
Writing good custom comments
Write as different people would. Vary length: a few words, a full sentence, a question. Mix languages if your audience does: Hinglish, Tamil, Bengali or Marathi in Roman script all look natural on Indian posts. Refer to the post itself, such as the colour, the place, the price, the recipe step. Avoid copy-paste praise, hashtags, links and emoji walls. Don't use other people's names or make claims about your product that aren't true; comments should never invent fake customer experiences.
How many comments look natural
On most Indian posts, comments are a small fraction of likes, roughly 1 comment for every 15–40 likes. A post with 200 likes looks right with 5–15 comments. Fifty comments on a post with 80 likes looks staged. Reels that ask a question (“Which one would you pick?”) naturally get more.
Placing the order
Use a public post or Reel link (Share → Copy link). For custom comments, paste your comments in the box, one per line; the quantity equals the number of lines. Keep comments enabled on the post and don't restrict who can comment. The order page shows progress as comments arrive.
Reply to every comment
Replies make comments believable and also lift engagement. Answer questions with real information, thank people briefly, and pin a useful comment, such as the price or the delivery area, to the top. Instagram counts replies as engagement on the post too.
Example: a Hyderabad biryani cloud kitchen
A cloud kitchen in Hyderabad posts a Reel of its Sunday special. It orders 12 custom comments: “Is this on Swiggy too?”, “Spice level kitna hai?”, “Delivery to Gachibowli?” and similar. The owner replies to each with real answers. Real viewers see a Reel where people are asking about ordering, and several of them ask the same questions themselves.
Custom comment ideas by business type
Clothing: sizes, colours, fabric, COD. Food: spice level, delivery area, Swiggy or Zomato availability. Coaching: batch timings, fees, online or offline. Salons and clinics: booking, location, price for a service. Travel: dates, group size, inclusions. Questions like these make the post look like customers are interested, and your replies give real readers the information they came for.