Why likes matter more than people think
After the follower count, the like count on recent posts is what visitors look at. A profile with 5,000 followers and 9 likes per post looks bought or abandoned. Likes also tell Instagram that people reacted to a post, which helps it decide whether to show the post to more of your followers and on Explore. They're often a better first purchase than followers for an account that already has an audience but quiet posts.
Prices
On the default option, 100 likes cost ₹10, 500 cost ₹14.50 and 1,000 cost ₹29. Where tiers are available, 1,000 likes are ₹29 on Starter, ₹39 on Stable and ₹69 on Premium. Each option's start time, speed and refill period are in the table, updated 24 Oct 2026.
One post per order
Each likes order goes on one post or Reel. Copy the link with Share → Copy link, which looks like instagram.com/p/… for posts and instagram.com/reel/… for Reels. Carousel posts take a single link for the whole carousel. If you want likes on several posts, place one order per post. If you want likes to arrive on new posts automatically, look at auto-likes instead.
When to order
Straight after posting. Instagram tests each post on a small slice of your followers in the first hour, and early reactions improve how that test goes. Likes on old posts help visitors who scroll your grid, but they won't revive a post Instagram has stopped showing.
How many likes look natural
On Indian accounts, a typical post gets likes from roughly 2–6% of followers, more on Reels that travel. A 3,000-follower account showing 150–300 likes looks normal; 4,000 likes would look strange unless the post also has views and comments to match. For Reels, keep likes at roughly 3–8 per 100 views. When in doubt, order less and add more later.
Placing the order
Make sure the account is public, paste the post or Reel link, choose a tier and a quantity between 10 and 10,00,000, and pay from your wallet or by UPI. The order page shows the like count when the order started and how many remain. Don't archive or delete the post during delivery.
Drops
Likes drop less than followers, but Instagram does remove likes from accounts it deletes. Options with a refill period can be refilled from the order page within the period shown. Starter options usually have no refill.
Example: a Kolkata saree reseller
A Kolkata reseller posts a carousel of new Baluchari sarees every Friday. Her account has 2,400 followers but posts were getting 30 likes, so new visitors assumed the page was inactive. She now orders 150 likes on Stable right after each Friday post and spends the rest of her time answering price DMs. The posts look like a shop people are watching, and the real likes come on top.
Likes on carousels, Reels and photos
Carousels tend to get more likes per view than single photos, because people swipe through and react at the end. Reels get more views but a lower like rate. Single photos sit in between. Keep that in mind when choosing quantities: a carousel can carry a slightly higher like order than a Reel with the same reach. Likes on a pinned post are worth more than likes on a post from three months ago, because pinned posts are the first thing visitors see.