Is 100 the right size?
On Threads, ordinary posts usually collect likes from a few percent of followers. 100 likes look natural on a profile with roughly 2,000–5,000 followers, or on a smaller profile's post that genuinely strikes a chord. On a profile with 150 followers, 15–30 likes per post look right.
Posts that benefit
Your pinned introduction, a strong opinion you want people to engage with, a question to your audience, a launch or event announcement, or a post you'll share to your Instagram Story. Those are the posts new visitors see first.
Timing
Order within the first hour. Threads' feed widens a post's audience when it gets early engagement, and early likes also make real readers more willing to reply.
Getting the link
Open the post, tap the share icon, then Copy link (threads.net/@yourhandle/post/…). The profile must be public.
Example
A Coimbatore textile startup posted a Threads question asking followers which colour its next cotton kurta range should come in, with three photos. Its profile had 3,500 followers but new posts were getting 10–15 likes. The team added 100 likes in the first hour. The post looked active, real followers voted in the replies, and the winning colour sold out in a week.
Pair with replies
Reply to the first responses quickly. A post with likes and an active reply thread is what Threads' feed shows more widely.
Likes on replies too
You can also add likes to your own replies under bigger accounts' posts, which helps your reply appear higher in the thread.
What likes won't do
They won't reply or follow. They make a good post look worth stopping for in a fast feed.
Settings
Keep the profile public and your Instagram username unchanged during delivery.
Payment and refunds
Top up by UPI from any app; the price shown is final. If the post is deleted mid-delivery, the undelivered likes are refunded to your wallet automatically.
Small orders across posts
If you post several times a day, smaller orders of 20–40 likes on each post usually look better than 100 on one. Visitors scroll your recent posts, and a profile where every post shows some response looks active.