What monthly listeners measures
Monthly listeners counts unique people who played your music in the last 28 days. It's different from followers, who chose to get updates. Monthly listeners rise and fall with releases and playlist placements, so steady releases matter.
Release regularly
Releasing a single every six to eight weeks keeps you in front of listeners and gives Spotify's Release Radar something new to show your followers. Many independent artists find singles work better than waiting a year for an album.
Pitch to editors
In Spotify for Artists, you can pitch one unreleased song per release to Spotify's editorial team at least a week before release. Fill in genre, mood, language and instruments carefully. Indian editorial playlists for Hindi indie, Punjabi, Tamil, Telugu and other genres can bring thousands of listeners.
Short-form video is your engine
Most new music in India is discovered on Instagram Reels and YouTube Shorts. Post the hook in several formats before and after release, and invite dancers or creators to use the audio. Link Spotify in your bio.
Playlists from real people
Ask fans, friends and other artists to add your track to their own playlists. Avoid paid placements on bot playlists, which can get your track flagged.
Play live and collaborate
Open mics, college fests and café gigs turn listeners into fans who stream repeatedly. Features with other artists introduce you to their listeners.
About followers
A modest follower count can make a new profile look more established to curators, but followers don't stream. If you buy any, keep it small and never buy streams. Reachwala's Spotify follower options start from ₹1.
By Reachwala Team · Updated 25 Oct 2026