Why property buyers check Facebook
Families buying a flat in Pune, Hyderabad or Noida, and NRIs investing back home, often find properties through Facebook ads, Marketplace listings and local property groups. Before calling, they check the agent's or developer's page. A page with 90 likes and no recent posts makes a buyer wonder whether the agent is active, or even genuine. In a market where people worry about fraud, credibility decides who gets the call.
What to order
1. Indian page likes or followers: 2,000–5,000 for an independent agent, more for developers.
2. Video views on each property walkthrough, 2,000–6,000, in the first two days.
3. Reactions on listing posts, 30–100 each.
4. Before a project launch, interested responses on the launch event or site-visit day.
Content that gets enquiries
Walkthrough videos with the price, carpet area, floor and possession date on screen. Location videos showing the road, the nearest metro, schools and markets. Comparison posts (“3BHK under ₹90 lakh in Wakad vs Baner”). RERA registration details where required. Post consistently; property buyers research for months and come back to pages that stay active.
Marketplace and groups
Facebook Marketplace's property section and city property groups bring buyers already looking. List genuine properties with real photos and accurate prices, and link your page. Never post fake listings to collect leads; buyers report them and Facebook removes accounts.
Compliance and honesty
Real-estate advertising must not mislead about price, approvals, possession or returns. Show RERA numbers where required. Don't use inflated engagement to suggest a project is selling out when it isn't. Honest numbers protect your reputation and your licence.
Example: a Pune resale agent
An independent agent in Pune's Wakad and Hinjewadi focuses on resale flats for IT employees. Her page has 300 likes. She orders 3,000 Indian page likes over two weeks, posts a walkthrough video for each new listing with price on screen, and adds 3,000 views and 60 reactions to each. She shares listings in two Pune property groups. Enquiries start mentioning that her page looked established, and site visits increase.
Budget
Page likes are a one-time spend of a few hundred to a couple of thousand rupees; each walkthrough adds a small amount. One closed deal covers years of this. Top up by UPI; undelivered quantity is refunded to your wallet automatically.
Ads and organic together
Most property leads on Facebook come from paid ads targeting the right city, age and interests. Run ads to your listings, and make sure the page people land on looks credible. Page likes from Reachwala don't affect your ad targeting or reporting.
Following up leads
Property leads go cold within hours. Reply to messages and comments fast, move serious buyers to a call or WhatsApp, and keep a simple record of who asked about what. Credibility brings the enquiry; follow-up closes it.
NRI buyers
NRIs buying property in India research heavily on Facebook and YouTube because they can't visit easily. They want video walkthroughs, documentation clarity, RERA details, and an agent who replies at hours that suit their time zone. A credible page with regular walkthroughs and clear answers is often what makes an NRI buyer pick one agent over another.
Example spend
An agent posting four walkthroughs a month might order 3,000 page likes once, then 3,000 views and 50 reactions per walkthrough. The ongoing monthly cost is a small fraction of one brokerage fee.